SwissTechGadgets
DiscontinuedE-commerce for tech gadgets in Switzerland, 2021 to 2022 — four-figure monthly revenue, ended by disrupted supply chains and internal conflict.
Context
An e-commerce shop for tech gadgets, aimed specifically at Swiss customers — short delivery routes, a curated range, local payment options.
Problem
International gadget shops shipped slowly and impersonally to Switzerland. The bet: a locally positioned shop with good marketing beats the giants in a niche.
Result
The bet paid off at first: revenue in the four-figure range per month (order of magnitude — exact numbers to follow once cleared). Then two things came together: disrupted supply chains — and internal conflict over roles and direction.
Learnings & status
Discontinued in 2022. A working business model is no protection against the end when external shocks meet unresolved internal structures. Since then I settle responsibilities and expectations before the start, not during it.